AbstractKeeping animals well-nourished and free from discomfort, pain and stress are essential to sustain a good welfare state. Though it is must to increase production for fulfillment of our need but it’s our prime duty to avoid suffering of animals as part of humanity. Poultry welfare improves health and maximizing efficiency which resulted in meat and poultry products that are affordable for all sector of society so poultry welfare issues be included in future international trade talks. Managemental strategies based on good current scientific information and proactive attitude are the key to success.
Keywords: Discomfort; Stress; Suffering; Humanity; Welfare.