The concept of green marketing is the more relevant today because environment is going bad day by day. It has got a particular market in today’s market. The concept of green marketing has changed the existing practices of marketing and packaging and trying ti attract more users and thereby ensuring the environmental sustainability. Green marketing intends to promote products and services which brings satisfaction to customers in relation to quality, price convenience and performance without deteriorating the environment. For this companies trying to offer green-friendliness in their products and services so as to bring the attention of the consumers in to the new marketing practices and methods. Now a day’s most of the people go green as they are more aware about the need for ecological sustainability and balanced development. Thus green marketing becomes the most important discussion area for the producers and marketers. Many companies are come forward to produce and market such products and thus to attract the whole boundaries of the market. They recognized that it is the duty of the companies to go green to extend the social responsibility towards the society and nation. The paper evaluates the present practices of green marketing in India and the causes behind the companies are adopting green marketing practices and how it affects their long term existence. Thus this paper attempts to emphasize how efficiently the companies are adopting and synthesizing the paradigm of ecological sustainability.