Development is a value-laden concept that improves socio-cultural, economic, material and non-material well being of the society. Though women constitute half of any country’s human endowment, they are exploited in every walk of life. Our country is engaged in planned development programs for women since long. Still we have failed in achieving the desired goals. Without making women aware of their rights and duties, no plan of development can really succeed. It is here that the role of mass media becomes important for the development process. Therefore the present study examines the role of mass media involved in development of Maharashtrian women of Pune. Purposive sampling method of data collection was used. In the present study, more than half of the respondents under study read newspaper, are interested in knowing about the different happenings all over the world whether literate or illiterate that is a significant change. Almost all respondents watched T.V. regularly for news, health, knowledge, cookery, comedy and serials but argued that technology has its positive and negative sides. Almost all watched movies and li In the present Study more tthan half of the respondents under study read newspaper are intrested in knowing about the diffrent happenings all over the world whether the litterate or illetrate that is a significant change almost all represents watwatched T.V. regularly for newa health knowledge cookery comedy and serials but argued that technology has its positive and negatives sides almost all newspaper areintIntrested in knowing about the diffrent happenings all over the litterate health knowledge cookery comedy and serials butked family oriented or educational movies with a social message. Some felt thatT.V. was helping in creating awareness among women in some areas of social problems like dowry. Nearly half of them used computers for getting information, storing data, communication purpose; but felt that due to internet students are losing interest in reading books. So though media is playing an important role in creating awareness for development of women, nearly half of them felt that T.V. is not helping in liberating the women from the shackles of customs. More than half felt that T.V. has been useful in removal of caste consciousness only up to certain extent. While the process of change has started more needs to be done on the media front. 

Key words: Women’s development; role of Mass Media; newspaper; T.V programs; movies; computers and internet.