Digital Marketing is one of the fast and raising sectors in India. Digital Marketing Industry is booming not only in India but all over the world .To satisfy the needs of the people in the competitive world, the organizations are coming forward through digital marketing to face the day to day challenges with the help of the social media portal. Any customer who uses Computer, Smartphone or Tab for their business transactions have high impact on digital marketing. It is convenient for business people to manage and utilize the tools of digital marketing as per their requirements and budget. This paper discuss about the role of digital marketing, benefits, applications and career opportunities in digital marketing industry.

Keywords: Digital Marketing; Social Media; On Line Trading; Search Engine Optimization.