Volume
18, Issue 1, January - April 2024, Pages 75-80
Review Article
Marketing Strategy for Information Products and Services in Library: In view of the Ranganathan’s five Laws of Library and Information Science
Mahendra Kumar
Assistant Professor, Department of Library and Information Science, Dr. Harusingh Gour Vishwavidyalaya (A Central University), Sagar, Madhya pradesh 470003, India.
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The paper emphasises the need of information products and services and marketing strategies five laws of LIS have been amended to match the marketing of Library Services.
Keywords : Marketing; Library Services; OPAC; Blogs; Five laws of library science.
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