AbstractThe present study was carried out in the state of Uttar Pradesh. The state was purposively selected because, broiler farming in Uttar Pradesh as already discussed is in developing stage as compared to southern, western and other north Indian states like Punjab, Haryana etc. There is a substantial gap in demand and supply of poultry meat and table eggs. Uttar Pradesh being the most populous state and having large Muslim population has huge potential for growth of poultry sector. The Eastern Plain Zone was selected purposively due to highest poultry population among all other zones. The Eastern Plain Zone comprises of 12 districts namely Ambedkarnagar, Azamgarh, Ballia, Barabanki, Chandauli, Faizabad, Ghazipur, Jaunpur, Mau, Sant Ravidas Nagar, Sultanpur and Varanasi. For the present study, three districts viz. Sultanpur, Amethi and Pratpagarh were selected purposively out of 12 districts, on the basis of poultry population. Two blocks Mahrajganj and Bilariyaganj from Azamgarh district and another two Kashi Vidyapeeth and Pindra from Varanasi district were selected, purposively on the basis of poultry population and intensity of contract broiler farmers. From each block, two lists, one of contract broiler farmers and other of non-contract broiler fanners were prepared. From each list 10 contract and 10 non-contract poultry farmers having at least 2000 birds and two years of experience in poultry farming were selected randomly. Thus from each block 20 farmers (10 contract and 10 non-contract) were selected which make the total sample size of 120 broiler farmers (60 contract and 60 non-contract)