AbstractAbstract
The librarians in the present age find themselves in a position where they may not be satisfied with the traditional orientation of offering books and periodicals but where they also have to consider their target users. With the advent of new communication technologies, shrinking budget, increasing cost of reading materials, globalization of supply, competitive and professional environment, unending and unlimited informational expectations of the users from the library have forced the libraries, including the agricultural university libraries to manage the library operations in order to provide quality library services. Discuss the concept of quality and its application in the library. The present study involves the concept of measuring service quality and how the SERVQUAL model can be helpful in measuring the service quality of library. Discusses the views of agricultural university librarians in managing the library service quality