Introduction: Accidental bleach ingestion is frequent in children. The cause and types of this accidental ingestion vary in different parts of the world depending upon the factors such as demography, socioeconomic status, education, local belief and customs. Objectives: Retrospective analysis of sociodemographic profile and outcome of cases of bleaching powder poisoning in children. Material and methods: It was a retrospective study. All children admitted to pediatric ward of SBHGMC, Dhule with history of ingestion of bleaching powder between January 2013 and June 2018 was analyzed. Result: Forty-one children were admitted with bleaching powder poisoning. Male preponderance (61%) was noted. Most of the patients from 2 to 4 years group. Muslim's children were 96% and all were from lower socioeconomic group. Conclusion: Toddlers are more vulnerable to accidental bleaching powder poisoning mainly because of ignorance on the part of parents to use and handle it properly for their work, easy accessibility for the kids playing around. No serious complication like esophageal burn or death occurred in this series of study.

Keywords: Bleaching power; Children 2 to 4 years.’ Lower socioeconomic.