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Journal of Social Welfare and Management

Volume  10, Issue 3 (Special Issue), Sep-Dec 2018, Pages 592-595
 

Original Article

Digital Marketing : A Flagstone for Womenpreneurs

Antony Davis Mannummel, Remya Anilkumar,

1 Research Scholar, St. Joseph College, Tiruchirappalli, Tamil Nadu 620002, India. 2 Assistant Professor, J.K. College of Science & Commerce, Ghansoli, Navi Mumbai, Maharashtra 400701, India.

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DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.44

Abstract

 Indomitable spirit of Women entrepreneurs has made a milestone in the modern world which changed the startup landscape of India with their grit, determination and strength of purpose. They created a new India, which is bold, willing to take risks and learn from their mistakes. Many women in India with little or no background in their chosen entrepreneurship endeavor have not only managed to overcome knowledge and industry understanding barriers but also showed India how to do business. Digital marketing refers to advertising delivered through modern digital channels such as search engines, websites, social media, email and mobile apps. In short, digital marketing includes all the marketing efforts which are based on an electronic device or the internet. Business leverage digital channels helps to connect with current and prospective customers around the globe. The magic of digital marketing needs no prelude nor does the reality of legit businesses that are being born out of the digitalization. Being a women entrepreneur and finding success in today’s competitive world is a huge challenge. What works and what doesn’t is determined by the right combination of form and relevance according to the customer expectation and experience. In the modern landscape, digitalization allows you to reach almost anyone, no matter what industry or sector your business belongs to. The digital marketing services for women which makes complex now online and mobile advertising had made very simple easy and convenient. The study highlights how women entrepreneurs poster themselves through digital marketing in the era of modern world.

 


Keywords : Entrepreneur; Digital Marketing; Digital Channels; Business Leverage.
Corresponding Author : Remya Anilkumar, Assistant Professor, J.K. College of Science & Commerce, Ghansoli, Navi Mumbai, Maharashtra 400701, India.