The practice of creating fake version of branded products is known ascounterfeiting practices. A lion’s share of the branded products and services are facing a huge challenge from their counterfeited versions worldwide. Counterfeit products have emerged as one of the biggest challenge faced by business concerns which curtails the economic, social and financial development of business units. The present study focuses on non-deceptive counterfeiting. The study highlighted the attitude of the customers towards counterfeit Information and Communication Technologyproducts in Ernakulam district, Kerala State. ICT counterfeiting takes the customers’ trust and confidence in established brands as a prey and poses dangers to their health, safety and privacy. Attitude towards counterfeit products or ATCP has been measured with the factors of Price and Status Appeal on the basis of gender, age and education. Ernakulam district, a small geographical location has only focused to show the intensity of the global threat of counterfeiting practices. The other factors which influence the buying behavior of the customers towards the counterfeit versions of the genuine brands can be taken along with an expanded geographical area and a higher sample size as a gap to be filled by further research works.