Today’s youth are so trendy and stylish that the apparel industry are always flooded with mass advertising on changing trends and bringing to everyone’s doorstep the cross national brands through all possible medias. Fashion has become the most vital part in determining everyone’s personality and confidence building strategy. This change in the apparel industry has brought in large scale competition and growth opportunities for the branded manufacturers too. Branded clothing was considered unapproachable for the major population because of its pricing policies and limited availability. But that era has changed. We can find a handful of branded showrooms in and around our immediate town. The mass reachability of branded shops has provided them more opportunities to attract their customers. Promotional schemes, value added services, unique patterns and designs have all made the youth especially crazy about their products. To explore more possible opportunities to penetrate the market, their focus in giving promotional offers has increased from just seasonal offers to every month offers. This study intends to understand the behaviour of youngsters towards the branded clothing to examine which factors induce them to purchase more especially during the various promotional offers. Questionnaire method is used to collect data from 126 samples which consist of people from 20-35 age group. Principal component analysis and descriptive statistics is used in analysing data. Questionnaire was put to reliability and validity tests. The result shows their tendency towards brand switching for accessing more promotional offers for high level of satisfaction both at physical and psychological level. This gives a major hint to the apparels retail sector to focus more on such promotional strategies to retain their customers as they have no interest in becoming brand loyal but in getting maximum benefits at a reasonable cost without compromising quality or style.