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Journal of Social Welfare and Management

Volume  10, Issue 3 (Special Issue), Sep-Dec 2018, Pages 367-369
 

Original Article

Mutual Fund SIPs: Investor - Centric Approach

Darsana Sudharsan, Biju John M,

1 Research Scholar 2 Associate Professor, Research Department of Commerce, St. Thomas’ College (Autonomous), Thrissur, Kerala 680001, India.

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DOI: http://dx.doi.org/10.21088/jswm.0975.0231.10318.7

Abstract

 The Mutual fund industry exhibited tremendous growth over the past decade and its key role in financial markets all over the world is remarkable. The Indian mutual fund industry remains as a small player in the capital market, when compared to other countries. High precision level in the design and marketing of mutual funds has led to the growth and development of the Indian mutual fund industry. Systematic Investment Plans or SIPs have emerged as an attractive investment tool for those who opt for regular investment in mutual funds. SIPs are best alternatives for the common man to invest in equity funds to create wealth over a long period. As it is gaining momentum, the mutual fund industry has made more SIPs in its fund in 2017-18 which is 53 percent more than the total amount added in the previous year. The paper explores into the perception of investors towards investment in mutual funds through systematic investment plans. The data pertaining to the study were collected through pre-structured questionnaires. Descriptive statistics followed by appropriate hypothesis testing were used for analyzing the data.

 


Keywords : Mutual funds; Behavioural finance; Equity funds; Systematic Investment Plans (SIPs) and Investor perception.
Corresponding Author : Biju John M, Associate Professor, Research Department of Commerce, St. Thomas’ College (Autonomous), Thrissur, Kerala 680001, India.