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Journal of Social Welfare and Management

Volume  10, Issue 3, Sep-Dec 2018, Pages 641-644
 

Original Article

Using Basic Strategies to Develop Competitive Advantages in the Market

N. Deventhiran1, J. Mohan Raj2

1Assistant Professor, Department of Commerce 2Associate Professor, Business Administration, Don Bosco College of Arts & Science, Thamnangudy, Ambagrathur Post, Karaikal, Puducherry U.T. 609601, India

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DOI: DOI: http://dx.doi.org/10.21088/jswm.0975.0231.10318.52

Abstract

It is a new concept of strategic management subject and compared with existing types of strategies and basic strategies have maximum benefits. The management and administration executive has followed basic strategies easily to plan and control the business activities in an organization. It focuses on core areas like target customer needs and wants, employee collaboration and stakeholders partnership. Develop a strong brand in perfect market competition, increase profit, efficiency, sustainability, and competitiveness in market, expansion of business operations in other regions and reduction of risk.

Keywords: Redesigning; Stakeholders Partnership; Employees Relationship; Brand Reputation.


Corresponding Author : N. Deventhiran, Assistant Professor, Department of Commerce, Don Bosco College of Arts & Science, Thamnangudy, Ambagrathur Post, Karaikal, Puducherry U.T. 609601, India