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Abstract

In today’s competitive market, a company’s employer brand is an essential strategic tool to improve employee experience and retain top talent. Employer Branding is “a set of attributes or factors which make an organization unique attractive for people who will feel good to work with it and give their best to the organization. Employee experience is about everything an employee experiences throughout his stay in the organization. In the present study an attempt is made to understand the related concepts of employer branding and employee experience .It deals with knowing the link between these concepts by review of the literature and conceptual framework addressed to employer branding. The final part deals with suggesting various measures to enhance employee experience and considering it as a strategic priority to build Employer brand.

Keywords: Employer Branding; Employee Experience.

Corresponding Author : B. Vijaya Lakshmi, Assistant Professor, Department of Business Management, Malla Reddy College of Engineering and Technology, Secunderabad, Telangana State, India - 500100.