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Journal of Social Welfare and Management

Volume  10, Issue 2 (Special Issue), May-August 2018, Pages 128-132
 

Original Article

Applying Data Analytics for Human Resource Management: Opportunities & Challenges

Niharika Atchyutuni1, P. Vijay Kumar2

1Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad, Telangana State, India - 500090. 2Director, SMS-JNTUK, Kakinada, Andhra Pradesh, India - 533003.

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Abstract

The HR function, which earlier relied more on the cognitive and intuitive abilities of people at the helm, is fast becoming data-driven. Everything has to be proved and proved with reliable data for any important decision to be taken, as it impacts the business at the end of the day. The solution lies in the application of Data Analytics in the area of Human Resource Management. Data Analytics has started adding immense value to the HR discipline as more and more strategic decisions are being taken based on the insights provided by its application in organizations. This paper proposes to understand how organizations can employ Data Analytics for improving their people management function. A qualitative analysis will be presented on the information gathered from both primary and secondary sources to understand what organizations have done to leverage their data for better decision-making at the strategic level. It is also proposed to understand the factors that have been deterring organizations from adopting analytics for people management.

Keywords: HR Analytics; Factors; Strategic; Challenges; Leadership.



Corresponding Author : Niharika Atchyutuni, Assistant Professor, Vignana Jyothi Institute of Management, Hyderabad, Telangana State, India - 500090.