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Abstract

The paper highlights relevance of radio in the marginalized communities with specific reference to women. With the advancement of 21st century, the position of women is also changing at a fast pace. The country’s overall development rests greatly on the inclusion of women in its development programs. Community radio plays an important role in the lives of women as it creates awareness, provides information, improves their abilities and empowers them. The women in the target area lack knowledge about preserving the good environment for future generation and about their good health which are the essence of the day. Hence, a study was conducted with an objective to assess the listening habits of women, living in the resettlement colonies, about environment and health programs. The research findings show that women are listening to the radio, but for entertainment and not for information. However, women are willing to contribute and participate in the community radio stations.

Keywords: Community Radio; Listening Habits; Marginalized Communities; Radio Station; Resettlement Colonies; Empowerment. 

Corresponding Author : Ritu S. Sood, Associate Professor & Head Content, Radio JIMS Vasant Kunj 90.4MHz, Dept. of Communication Studies, Jagannath International Management School an affiliate of GGSIPU University, New Delhi, India.