India is at present ranked as the fifth largest poultry producer in the world, following the United States, Brazil, the European Union (EU), and China in the year 2012. India’s poultry meat production grew about 6% annually during the 1980s, accelerated to 11% annually in the 1990s and to nearly 19% during 2007 – 2011. Hence, the present study makes an attempt in analyzing the various factors which enabled the farmers to enter into poultry farming in Tuticorin district of Tamilnadu. The study utilises both primary and secondary data. Percentage analysis, averages, Garret ranking method,  chi square test and probability analysis were used.  The class interval technique was used to analysis the age, income and expenditure. The data relate to the month of April 2015.  It could be seen that  additional income were ranked first, followed by the early returns.  Easy to manage was ranked third and knowledge of rearing ranked fourth.  Failure of agriculture was ranked fifth respectively. It reveals that 45% of the male respondents acquire income between Rs.5000-10000, 25% of the respondents obtain income between Rs.10000-15000 and 30% of the respondents receive income Rs.15000-20000. In the case of female respondents 77.5% obtain income between Rs.5000-10000, 25% of the respondents acquire income between Rs.10000-15000 and 30% of the respondents get income Rs.15000-20000 respectively. As the calculated value of Chi-square is greater than the table value at 5 per cent level of significance, there is a relationship between income of the respondents and sex of the study area. As the calculated value of Chi-square is greater than the table value at 5 per cent level of significance, there is a relationship between savings of the respondents and sex of the study area. Thus, in a nutshell, the poultry farming is a profitable venture and has a bright future in the study area of Tuticorin district agriculture for improving the economic status of the farming community.