The title of this research paper encompasses the consumer behaviour toward the buying of Hatchbcak cars especially Maruti Suzuki. As Automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate 58% per annum in June 2014–15 over the corresponding period in the previous year. Further competition is heating up in the sector with a host of new players coming in and other like Porsche, Bentley, Audi and BMW all set to venture in the Indian markets. Two important characteristics about cars helps us to make better understanding of automobile industry in our county. First 4 Wheels are durable products, we generally buy a car with expectation of keeping it for an extensive period of time; even, and we can also purchase a utilized or a new car, since it is an industry with a well – developed secondary market. In this research the researcher uses Radom Sampling technique. The total population in this study is 250 units and the sample size is 152 unit, confidence level 95% and margin of error is 5%. As this Research design is a descriptive type, the Sample unit is specified under Geographical sample unit that is in Kolhapur city and Sampling unit- 18 years and above men and women who own Hatchback cars in the rage of 7 to 9 lakhs. Since Indian Automobile market is continuously in the prowl of surging as a major car manufacturer, people are purchasing car as there is increase of income of common people as well as change in tastes and preferences of consumers. It is important for the car manufacturers and car dealers to be able to understand the different factors affecting the extent in car purchasing behaviour. People are more conscious about the on spot information provided about various cars who serves according to the needs and wants of the customer. The type of technology used and the wider reach of the service stations also affect the most on car purchasing decision. While government obligations and various policies like import duties, custom exemptions is seen as second most affecting driver of purchase of cars.